ESD and sustainability communication

To date, sustainability and education for sustainable development have not been anchored in many
degree courses on journalism and strategic communication. The project addresses this problem. Media (creators) and those responsible for communication make a major contribution to the public discussion and perception of sustainability.


Project information

  • (Further) development of continuing education programs
  • Discussion within the communication sciences
  • Development of building blocks for curricula
  • Testing new didactic approaches
  • Continuing education program Climate Communication FH Joanneum Graz
  • Specialist discussion within the German Society for Journalism and
    Communication Science (e.g. workshop in the PR specialist group)
  • Lectures / workshops
  • Testing of didactic approaches in the study programs of those involved

Understanding the requirements for training media professionals in sustainability and
social change.

Contributing to social change towards sustainability

Rademacher, L. (2023). The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business-and a Call to Action. In F. Weder et al (Eds.), CSR Communication in the Media (pp. 35-38). Springer International Publishing.

Schäfer, T. (2022) Nature writng, new opportunities for journalism. In: The climate of
communication. 20 theses for hot times. Fischer, Heinz M. / Kühnelt, Wolfgang / Wolkinger,
Thomas, Graz, pp. 220-232.

Schäfer, T. et al. (2022): Telling your own stories. Teaching and learning storytelling. In: Fischer,
Daniel / Fücker,Sonja / Selm, Hanna / Sundermann, Anna: Telling sustainability. Communicating better through storytelling? Munich (Okeom), pp. 81-96

Status: ongoing

Project management: Torsten Schäfer

Project participants:

Project partners: FH Joanneum Graz: T. Wolkinger
Vienna University of Economics and Business: F. Weder

Project information

Duration: ongoing

Project management: Prof. Dr. Torsten Schäfer