Prof. Dr. Lars Rademacher
Short profile
Lars Rademacher, born in 1972, is Professor of Corporate and Sustainability Communication at the Department of Media at Darmstadt University of Applied Sciences; he teaches in the degree programmes "Online Communication" (BSc) and "Online Journalism" (BA) as well as in the international Master's
programme "Media, Technology & Society" (MSc). He is also Director of the Department of Media and Information Ethics at the Institute for Communication and Media (ikum) and Head of the PhD Centre for Sustainability Sciences.
Previously, he was head of the Media Management programme at the Macromedia University of Applied Sciences in Munich and conducts research on NGO communication, stakeholder management, corporate social responsibility and organisational learning, among other topics.
Before his academic career, Rademacher was a consultant for six years, after which he was head of
communications at the phaeno Science Center in Wolfsburg and press spokesman at BASF's corporate communications department.
about the person
2021 - 2023
Mindful University
Funded by: AOK - The Health Insurance Fund in Hesse
Funding programme: AOK - Healthy University, cooperation with the nationwide "Mindful University Initiative"
2020 - 2021
Shifting Dynamics in a Digitalized World:
The Convergence of Strategic Communication and Journalism in Times of Social Transformation
Lectures
2023
Postconference: Epistemic Injustice and the Role of Authenticity in Media; accepted peer
peer-reviewed paper at the ICA 2023 in Toronto, 25-29 May 2023.
2022
Elke Kronewald, Lars Rademacher & Alexander Güttler (2022): Transparency, fairness and
truthfulness: An interactive workshop on critical cases from PR practice as well as potentials of PR ethics for research and teaching. - 28th Annual Conference of the Specialist Group PR/Organisational Communication of the DGPuK, University of Bamberg, 26-28.10.2022
Franzisca Weder, C. Kay Weaver & Lars Rademacher (2022): Curators and Agents of Change: A Global Perspective on Convergence of Strategic Communication and Journalism and New Communicator
Roles in Times of Transformation – ICA Annual Conference, Paris, Frankreich, 26 -30 May 2022.
Lars Rademacher & Alexander Güttler (2022): Which norms of science communication do journalists know? An analysis of current survey data against the background of debates on self-image in
professional politics - Annual conference of the DGPuK specialist group on communication and media ethics, Munich School of Philosophy, 17-18.02.2022:
Alexander Güttler & Lars Rademacher (2022): Norm setting and norm testing in science
communication. A methodical consideration of the norm development process for good science PR - Annual conference of the DGPuK specialist group on communication and media ethics, Munich University of Philosophy, 17-18.02.2022.
2021
Franzisca Weder, Lars Rademacher & C. Kay Weaver (2021): Converging Professions or Practices?
Shifting Dynamics in a Digital Communication World – ANZCA 2021 Conference, Melbourne, Australia, 6-8 July 2021.
Lars Rademacher, Franzisca Weder & C. Kay Werder (2021): The Convergence of Strategic
Communication and Journalism in Times of Transformation – EUPRERA 2021 Annual Congress,
Universidad de Navarra, Pamplona, Spain, 7-9 October 2021.
Kathrin Stürmer, Pio Fenton, Gearoid O’Suilleabhain & Lars Rademacher (2021): Digital Lobbying: How new actors enter an old field – EUPRERA 2021 Annual Congress, Universidad de Navarra, Pamplona, Spain, 7-9 October 2021.
Felix Krebber & Lars Rademacher (2021): Beteiligungsverfahren als Instrument Strategischer Kommunikation: Ein Entwurf zur normativen Grenzsetzung – 27. Jahrestagung der DGPuK-Fachgruppe PR/ Organisationskommunikation, Universität Mainz, 3.-5. November 2021.
Franzisca Weder, C. Kay Weaver, Lars Rademacher & Grace Nakamura (2021): Converging Professions or Practices? Shifting Dynamics in a Digital Communication World toning down the Antagonism between PR and Journalism – JEERA Annual Conference, Australia,
30th November – 3rd December 2021.
2020
Vortrag bei der Konferenz Communication Management – 42nd EGOS Colloquium, Organizing for a Sustainable Future: Responsibility, Renewal, Resistance, Universität Hamburg, 02. – 07.07.2020.
Vortrag bei der Konferenz Digital needs Diversity: Innovation and Digital Leadership from a Female Managers' Perspective – XXXI ISPIM Innovation Conference, Universität Berlin, 07. – 10.06.2020.
Vortrag bei der Konferenz Networked Campaigning. Mobilizing in the age of transformation – BledCom 27th International Public Relations Research Symposium, Bled, Slowenien, 03. -04.07.2020.
2019
Lars Rademacher: “Proving our responsibility and value” - Strategies of communicating Responsibility and Public Value to key-stakeholders of the German Media Industry, 5. CSR Communication
Conference, 18.-20.09.2019, Schweden.
Lars Rademacher & Kathrin Stürmer (2019): THE PURSUIT OF HAPPINESS IN PR: JOY, SATISFACTION & MOTIVATION DURING WORKING AS COMMUNICATION MANAGER ON PURPOSEFUL CASES – EUPRERA 2019: Annual Congress, Zagreb, 26-28 September 2019 (University of Zagreb).
Lars Rademacher, Pia Sue Helferich & Thomas Pleil (2020): Auf andere Art Kampagne sein –
Mobilisierungskampagnen unter den Bedingungen der Großen Transformation – Transformation der Medien, Medien der Transformation, 3. Jahrestagung des Netzwerks Kritische
Kommunikationswissenschaften, 21./22. November 2019, Universität Leipzig.
2018
Peter Seele/Lucia Gatti/Lars Rademacher (2017): Greenwashing in the spotlight of madatory vs. voluntary CSR – CSROM 2017 4th International CSR Communication Conference, 22./23.09.2018
(University of Vienna/Austrian Academy of Sciences).
2017
The (Creative) Added Value of Communicaton Consulting (AdVCC): Impact dimensions of
Communication Consulting in Corporate Communications and Public Affairs“ bei der EUPRERA 2017: Jahreskongress in London an der University of Arts vom 12.-14.10.2017.
Lucia Gatti, Peter Seele & Lars Rademacher (2017): What do we know about Greenwashing? A
literature review of Greenwashing research – BledCom 24th International Public Relations Research Symposium, Bled, Slovenia (University of Ljubljana), 30.06.-01.07.2017.
Peter Seele, Lucia Gatti & Lars Rademacher (2017): Greenwashing in the spotlight of madatory vs.
voluntary CSR – CSRCOM 2017 4th International CSR Communication Conference, 22./23.09.2018 (University of Vienna/Austrian Academy of Sciences).
Kongressorganisation, 2. CSR-Kommunikationskongress der DPRG und des DNWE - Deutschen
Netzwerk Wirtschaftsethik (EBEN Chapter Germany), Osnabrück, 08./09.11.2017 (DBU - Deutsche Bundesstiftung Umwelt).
Articles in scientific journals/ conference proceedings with peer review
Weder, F., Rademacher, L. & Schmidpeter, R. (Eds.) (2023). CSR Communication in the Media. Media Management on Sustainability at a Global Level. Cham: Springer
Franzisca Weder, C. Kay Weaver & Lars Rademacher (2023): Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication. Public Relations Inquiry.
Anea Meinert, Lars Rademacher & Alexander Güttler (2023): Welche Normen der
Wissenschaftskommunikation kennen Journalist:innen? An analysis of current survey data against the background of debates on professional self-image. In: Claudia Paganini, Marlis Prinzing & Julia Serong (eds.): Communicating knowledge. Ethical requirements for communication
between science and society. Baden-Baden: Nomos, pp. 87-100.
Felix Krebber & Lars Rademacher (2023): Participation processes as an element of strategic
communication. A draft for normative boundary setting based on a content-analytical study of ethics and participation guidelines. In: Thomas Koch et al. (eds.): Boundaries, Dissolution of Boundaries and Crossing Boundaries in Public Relations and Organisational Communication.
Wiesbaden: Springer
Kathrin Stürmer, Lars Rademacher, Pio Fenton & Gearoid O’Sullebhain (2023): Discovering Digital
Lobbying: How digital transformation and social media affect classic lobbying actors.
In: Sabine Einwiller & Ana Tkalac Vercic (Eds.): (Re)discovering the human element in public relations and communication management in unpredictable times. Advances in Public Relations and
Communication Management (APRCM),
Vol 6, Bingley: Emerald Publishing Group Limited, pp. 211-227.
Transfer papers and articles in journals without peer review
Lars Rademacher (2023): Transparency is required. When journalists become PR consultants. epd
medien, No. 18, pp. 8-10
Event organisation
2023
Organisation of the annual conference of the specialist group PR and organisational communication with the Topic: "Organisational discourses and fields of action in PR", in cooperation with the
Fachgruppe Mediensprache - Mediendiskurse from 25 to 27 October 2023 at the Schader Campus in Darmstadt.
2022
Mindfulness Day at the Media Campus, jointly organised with the Institute for Mindfulness, Connectedness and Engagement (AVE Institute), 30 April 2022
2017
Congress organisation, 2nd CSR Communication Congress of the DPRG and the DNWE - German Business Ethics Network (EBEN Chapter Germany), Osnabrück, 08./09.11.2017,
(DBU – Deutsche Bundestiftung Umwelt).
Appraisal activities
2019
Reviewer at the 5th CSR Communication Conference, 18-20.09.2019, Sweden.
Reviewer at the EUPRERA Annual Conference, Zagreb 26-28.09.2019.
2018
Annual Conference of the German Society for Journalism and Communication Studies (DGPuK), 2018.
Annual conference of the specialist groups PR/Organisational Communication and Media Ethics of the DGPuK, 2018.
Communication Science Days (Austrian Society for Communication Science - ÖGK).
Medien Journal (ÖGK)
International Journal of Corporate Social Responsibility (JCSR)
Prizes and awards
2022
Election as spokesperson for the specialist group on communication and media ethics of the German Society for Journalism and Communication Studies (DGPuK).
2023
Nadine Remus & Lars Rademacher (Hrsg.) (2023): NGO Communication Handbook. 2nd edition,
Wiesbaden: Springer VS (in preparation)
Rademacher, L. (2023). The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business—and a Call to Action. In F. Weder et al (Hrsg.), CSR Communication in the Media (S. 35–38). Springer International Publishing
Franzisca Weder, Lars Rademacher & René Schmidpeter (Hrsg.) (2023): CSR Communication in the Media. Intercultural and interdisciplinary approaches to understand social impact and license to
operate of media business and journalism around the globe. Cham: Springer International
Hoffjann, Olaf (2023): The provocateur. Attempt at a defence. In: Szyszka, Peter / Rademacher, Lars (eds.): Einwürfe. Dedicated to Klaus Kocks. O.O.: 13-26
2022
Bentele, G.; Rademacher, L. (2022): Ethische Grundlagen der Public Relations. In: Peter Szyszka, Romy Fröhlich & Ulrike Röttger (Hrsg.): Handbook of Public Relations: Scientific foundations and
professional action. With lexicon. 4th ed. Wiesbaden: Springer VS.
Rademacher, L. (2022): Kooperativer Antagonismus. Prolegomena zu einer Ökonomie der
Intersystembeziehungen von Journalismus und Public Relations. In: Sebastian Pranz, Henriette
Heidbrink, Florian Stadel & Riccardo Wagner (Hrsg.): Journalismus und
Unternehmenskommunikation. Zwischen Konvergenz und Konkurrenz. Wiesbaden: Springer, S. 191-207.
Rademacher, L. (2022): Ethische Aspekte der Unternehmenskommunikation: Problemfelder und Selbstregulierung. In: Ansgar Zerfaß, Manfred Piwinger, Ulrike Röttger (Hrsg.): Handbuch
Unternehmenskommunikation. Wiesbaden: Springer Gabler, S. 253-271.
Kronewald, E.; Rademacher; L. (2022): Protecting organization reputations during a crisis: the
development and application of situational crisis communication theory. In: Ralf Spiller, Christian
Rudeloff & Thomas Döbler (Hrsg.): Schlüsselwerke (in) der Kommunikationswissenschaft. Wiesbaden: Springer, S. 251-265.
Weder, F.; Rademacher, L.; Schmidpeter, R. (Hrsg.) (2022): CSR Communication in the Media.
Intercultural and interdisciplinary approaches to understand social impact and license to operate of media business and journalism around the globe. Cham: Springer International.
Krebber, F.; Rademacher, L. (2022): Participation procedures as an element of strategic communication. A draft on normative boundary setting based on a content-analytical study of ethics and participation guidelines. In: Thomas Koch et al. (eds.): Grenzen, Entgrenzung und Grenzüberschreitungen in Public Relations und Organisationskommunikation. Wiesbaden: Springer
Stürmer, K.; Rademacher, L.; Fenton, P.; O’Sullebhain, G. (2022): Discovering Digital Lobbying: How
digital transformation and social media affect classic lobbying actors. In: Sabine Einwiller & Ana Tkalac Vercic (Eds.): (Re)discovering the human element in public relations and communication management in unpredictable times. Advances in Public Relations and Communication Management (APCRM), Vol 6,
Bingley: Emerald Publishing Group Limited (forthcoming)
Stork, W.; Rademacher, L.; Aatz, H.; Grund, M. (2022): Mindfulness and Resilience in University Teaching - Study Results and Concepts at Darmstadt University of Applied Sciences. In: Psychology in Austria, issue 1/2022, pp. 26-37.
2021
Andersson, R.; Rademacher; L. (2021): Communication Management. In: Francois Cooren & Peter
Stücheli-Herlach (Eds): Handbook of Communication Management. Berlin, Boston: De Gruyter Mouton ( incl. Contributions to the EGOS Conference 2020 Hamburg), pp 279-294.
Rademacher, L.; Stürmer, K.(2021): Das Streben nach Glück in der PR. Haben Berater und
Kommunikationsmanager mehr Freude und Motivation, wenn sie an Purpose-Cases arbeiten?. PR
Magazin, 52. Jg., Heft 2, S. 64-68.
Gfrerer, A. E.; Rademacher, L.; Dobler, S. (2021): Digital Needs Diversity: Innovation and Digital
Leadership from a Female Managers’ Perspective. In: Schallmo D.R.A., Tidd J. (eds): Digitalization.
Management for Professionals. Springer, Cham, pp. 335-349.
Rademacher, L.; Stürmer, K. (2021): Stakeholderdialoge zur politischen Interessenklärung und
Kommunikation von Unternehmen. In: Ulrike Röttger, Patrick Donges & Ansgar Zerfaß (Hrsg.):
Handbuch Public Affairs. Politische Kommunikation für Unternehmen und Organisationen. Wiesbaden: Springer VS Link.
Rademacher, L.; Stürmer, K. (2021): Citizen Participation as Strategic Communication. In: Günter Bentele, Manfred Piwinger & Gregor Schönborn (eds.): Communications Management. Strategies,
Knowledge, Solutions. (loose-leaf) Neuwied/Kriftel: WoltersKluwer, Art. 7.73
Rademacher, L. (2021): Strategische und agile Wahlkampfkommunikation. In: Günter Bentele,
Manfred Piwinger & Gregor Schönborn (Hrsg.): Kommunikationsmanagement. Strategien, Wissen,
Lösungen. (Loseblattwerk) Neuwied/Kriftel: WoltersKluwer, Art. 7.70
2020
Rademacher, L.; Stürmer, K. (2020): The Pursuit of Happiness in PR – Joy, Satisfaction and Motivation during working as Communication Manager on purposeful cases. In: Ana Tkalac Verčič, Ralph Tench & Sabine Einwiller (Eds.): Joy. Using strategic communication to improve well-being and
organizational success. Advances in Communication Management, Vol 5., Bingley: Emerald Publishing Group Limited.
Forthman, J.; Rademacher, L. (eds.) (2020): Between value and impact. A Breviary for Lothar Rolke. Book published by IMWF Verlag in Hamburg.
Andersson, R.; Rademacher, L. (2020): Contexts of management communication: Communication
Management. In: Francois Cooren & Peter Stücheli-Herlach (Eds): Handbook of Communication
Management. Berlin et al: de Gruyter Mouton (zugl. Beiträge zur EGOS Tagung 2020 Hamburg).
Stürmer, K.; O’Sullebhain, G.; Fenton, P.; Rademacher, L. (2020):Lobbying on the German federal level: The unknown shift through Digital Transformation. Mediální studia, 14(1), 104–125.
Rademacher, L. (2020): Digital Disintegration? Why the concept of Integrated Brand Management does not (yet) provide an answer to questions of digital brand management (51-68). In: Stefanie Dänzler & Thomas Heun (eds.): Marke und digitale Medien. The Transformation of the Brand Concept in the 21st Century (2nd ed.). Wiesbaden.
Rademacher, L. (2020): Ethische Aspekte der Unternehmenskommunikation. In: Ansgar Zerfaß,
Manfred Piwinger & Ulrike Röttger (Hrsg.):Corporate Communication Handbook (3rd ed.).
Wiesbaden: Springer Gabler.
Rademacher, L.; Lintemeier, K.; Kretschmer, H. (2020): Public participation in
Infrastructure projects as a challenge for politics and administration (165-184). In: Klaus Kocks,
Susanne Knorre & Jan Niklas Kocks (Hrsg.): Öffentliche Verwaltung – Verwaltung in der Öffentlichkeit. Wiesbaden: Springer VS.
Rademacher, L. (2020): Der Kampf um die Öffentlichkeit. Zu Werk und Wirkung des Autors Lothar
Rolke (89-93). In: Jörg Forthmann & Lars Rademacher (Hrsg.) (2020): Zwischen Wert und Wirkung. Ein Brevier für Lothar Rolke. Hamburg: IMWF Verlag.
Rademacher, L.; Alexa, M. (eds.) (2020): Agility in corporate communication. Wiesbaden: Springer Gabler.
2019
Rademacher, L. (2019): Dunning. Rebuke Presence. In: Communicatio Socialis. Newspaper or journal article published by Nomos-Verlag.
Lucia Gatti, Peter Seele, Lars Rademacher (2019): Grey zone in – greenwash out. A review of green-washing research and implications for the voluntary-mandatory transition of CSR. Journal article
published by Springer Verlag.
Rademacher, L.: "Proving our responsibility and value”-Strategies of communicating Responsibility and Public Value to key-stakeholders of the German Media Industry. In: Proceedings oft he CSR
Communication Conference.
Rademacher L., Alexa M. (2019): Still a long way from agile? - Results of an ad-hoc survey on the
current state of agile methods. Newspaper or magazine article in prmagazin 08/19. Pp 72 - 78.
2018
Pleil, T.; Rademacher, L. (2018): Career starters in PR agencies themselves to blame for poor pay? Newspaper or magazine article in PR-Journal. Published online in PR-Journal.
Kerstin Liesem/Lars Rademacher (eds.) (2018): The Power of Strategic Communication. Media-ethical perspectives on digitalisation. Baden-Baden: Nomos.
Lars Rademacher (2018): Between truthfulness, public service, advocacy and loyalty. The search for a new foundation of the ethics of strategic communication. In:
Kerstin Liesem/Lars Rademacher (eds.): The Power of Strategic Communication.
Media Ethical Perspectives on Digitalisation. Baden-Baden: Nomos, pp. 75-88.
2017
Lars Rademacher/Holger Sievert (2017): Strategic Management as a Core Element of Strategic Communication? In: Stefan Wehmeier/Dennis Schoeneborn (eds.): Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Wiesbaden: Springer VS, pp.101-117.
Lars Rademacher/Nadine Remus (2017): Integrierte CSR-Kommunikation von NGOs: Das Dilemma, in CSR-Projektpartnerschaften zu kommunizieren und zu kooperieren. In: Sandra Diehl et al. (Eds.): Handbook of Integrated CSR Communication. Cham: Springer International, S. 393-411.