Prof. Dr. Andreas Vlašić

Short profile

Andreas Vlašić studied communication science, philosophy and computer science (Magister Artium, 1998) and earned his doctorate on "The Integration Function of Mass Media" (Dr. phil., 2003). He then served as managing director of the Medien Institut für Medien-, Sozial- und Marktforschung (Media Institute for Media, Social and Market Research) and worked in this capacity with numerous renowned, nationally and internationally active companies as well as public institutions and foundations. Since 2013, he held a parallel professorship for marketing at the Baden-Wuerttemberg Cooperative State University Mannheim, and in 2020 he moved to a professorship for online branding and brand management at the h_da University of Applied Sciences Darmstadt.

about the person

Research focus

Strategic (brand) communication
Methods of empirical social research
Diversity and social integration

Publications

2022

Vlašić, A. (2022). Regional window analysis 2022: Results of a quantitative content analysis of state-wide regional window programs (commissioned by BLM, LFK, LFM, LPR Hessen and Medienanstalt RLP, unpublished research report).

Glaab-Seuken, S. & Vlašić, A. (2022). Analysis of SRG SSR radio programs: French Switzerland 2021.

2021

Glaab-Seuken, S. & Vlašić, A. (2021): Analysis of SRG SSR radio programs: German Switzerland 2020. research report, 2020.

Vlašić, A. (2021). Regional window analysis 2021: Results of a quantitative content analysis of nationwide regional window programs. Commissioned by BLM, LFK, LFM, LPR Hessen and Medienanstalt RLP, unpublished research report.

2020

Vlašić, A. (2020). Potential and target group analysis for users of ERF offerings. Results of a
quantitative online survey (unpublished research report).

Vlašić, A. (2020). Regional window analysis 2020: results of a quantitative content analysis of state-wide regional window programs (commissioned by BLM, LFK, LFM, LMK and LPR Hessen, unpublished research report).

2019

Vlašić, A. (2019). Regional window analysis 2019: Results of a quantitative content analysis of statewide regional window programs. Commissioned by BLM, LFK, LFM, LMK and LPR Hessen
unpublished research report).

2018

Vlašić, A. (2018). Program analysis of private radio programs in Saarland 2018. Saarbrücken: LMS.

Vlašić, A. (2018). Integration and welcome culture. In: Meffert, H., Spinnen, B. & Block, J. (Eds.). Praxishandbuch Stadtmarketing (pp. 243-256). Wiesbaden: Springer Gabler.

2017

Vlašić, A. (2017). Evaluation of the word program of MEGA Radio. Berlin: MABB (unpublished
research report).

Vlašić, A. (2017). The advertising market for private media in Saarland. A study on possibilities of
refinancing regional private media offerings (with special consideration of
radio). Saarbrücken: LMS (unpublished research report).

2016

Vlašić, A. (2016). Quantitative and qualitative analysis of the Turkish- and German-language
radio program Metropol FM. Ludwigshafen: LMK (study series volume 4).

Vlašić, A. (2016). Webradios in Rhineland-Palatinate - Status quo 2016. Ludwigshafen: LMK (Study
series Volume 3).