Media Experience Lab
The central question underlying the conception of the MEL research laboratory aims at the future of traditional media forms under the premise of the digital transformation: Where can moving images, music, radio plays and other traditional media forms develop under the influence of innovative, so-called immersive technologies?
On the one hand, this question will be posed and answered from the perspective of the producers: How does an innovative media-specific experience emerge that uses the specific possibilities of innovative technologies to create novel configurations of experience?
On the other hand, this question will also be explored from the perspective of the recipients: What changed needs of the audience for experience can provide the impetus for the production of such new media configurations? What measures in the field of audience development, media-aesthetic education and experiential communication can be used to develop qualified reception, differentiated appreciation and understanding appropriation of these different and new media forms among a broader audience and thus lead to sustainable acceptance?
An important role in answering these and similar problems is played by approaches of artistic research, the sophisticated concepts of which will be methodically further the framework of the Media Experience Lab, to be further explored methodically, differentiated intellectually and implemented in practice.
The goal is to combine the visual and auditory areas and to be able to network all areas of work.
work areas with each other. In doing so, the MEL follows a flexible studio concept and
presents itself as a modularised, open and agile system.